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Hot listing of the week!

Give me a call if you would like to tour this beautiful loft in Portland’s Pearl District!

503-896-8856

A few Portland penthouses!

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Yesterday I viewed a penthouse that just came on the market. The unit, #1102 at The Gregory, is listed at $2,350,000. This unit is 2400 square feet and includes a wrap-around terrace that adds living space. With two bedrooms and a spacious den, this unit is very open and great for entertaining. The kitchen has been remodeled and the light gray palette throughout this unit makes it very inviting. I think the price, at $2,350,000 is right about where it should be because unit #1202, directly above, sold last October for $2,400,000. At the time, I thought the buyer paid a little too much for that property. Given the cost of the remodel in unit #1102, and the square footage being just slightly less, I think the $2,350,000 asking price is reasonable.

In the $3,000,000 and up market, two units stand out. The penthouse at The Strand, Unit #1301, is $3,550,000. You can check out this unit at www.PortlandPenthouse.com. (Click on the feature penthouse button)  I believe the price is still a little high. It was just re-listed with a new agent and unfortunately, the previous agent had it priced ridiculously high in August of 2017 at $4,200,000. I believe this will be one of those times when an overpricing will eventually hurt the seller in the long run… and is no fault of the current agent. While I believe it should be priced closer to $3,250,000, the listing is at least in the ballpark. In the end, I am guessing this one should sell closer to $2,950,000 to $3,050,000. This unit features a huge rooftop deck, but because of the nearby freeway noise, the future owners will probably use the lower decks more often.

The third penthouse to compare is one I had briefly mentioned when it came on the market back in February. It is #1502 at The Elizabeth. I really like this penthouse unit. With two levels and a very open floor plan it has a lot to offer, and it better at $3,300,000…down from its original price of $3,650,000. This unit scores high in style and while the listing agent is a little generous in saying it has a “chef’s” kitchen, it does have the potential to be even more stunning than it is already. This is a building that I like and know very well. I thought the $3,650,000 was very high but I believe that the buyer who buys this beautiful Portland penthouse, somewhere between $2,900,000 to $3,100,000, will be getting a truly beautiful penthouse at a reasonable price!

If you are a buyer that is in the market for one of Portland’s beautiful luxury condominiums, please give me a call and we can set up a tour to go and view some of the stunning units that are on the market right now.

 

Brad Golik is a condominium specialist with LuxuryCondosofPortland.com and Total Property Resources. You can best reach him at 503-896-8856 or at pdxluxcondos@gmail.com

Condo of the week…The Casey!

Welcome to the condo of the week. This week we feature one of the best in the Pearl!

Brad Golik is a condominium specialist with Total Property Resources and LuxuryCondosofPortland.com You can reach Brad at 503-896-8856 or at pdxluxcondos@gmail.com

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Win…Dinner on us! Follow me on Instagram…or my blog!

Follow us on either Instagram ( #pearlcondos ) or on our condo blog ( TheCondoPulse.com ) and get your chance to win a $100 gift card to Brix Tavern in the Pearl District! Winner will be drawn the end of April…don’t miss out on a chance to dine at one of the Pearl Districts “Favorite” places to eat!

 

Redfin…A sinking ship?

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How long can investors continue to be patient with money losing Redfin? That is a hard question to answer. But one thing is clear, the recent announcement that Redfin is cutting its commissions is truly a sign of the struggles that this company is having. The reality is that Redfin was losing money in its old model, now they think they can turn the ship by reducing its commissions more? This will affect their bottom line even more. Last year Redfin lost money, $15,000,000 on revenue of $370,000,000. They have lost money every year since inception! If the Redfin model was working, and their customers were happy with the service, they would not reduce their fees, would they? To me it is sending out a loud and clear message…this is our last ditch effort to survive!

I have written about Redfin in the past and maybe I am giving them more print time then they deserve. Redfin still has a market share of less than 1% (.71% to be exact) I believe that one of the reasons that the Redfin model does not work is the quality of their agents. It is funny to me how they tout how they can save their client’s money on commissions but they never mention the values lost because of the agents lack of experience in negotiating. Most Redfin agents are not what I would call solid and knowledgeable agents. In fact, it is very much the opposite.

Redfins newest marketing campaign “1% listing Fee” is deceptive just like much of their previous marketing. You will NOT be able to sell your house for 1%! Redfin still needs to pay the buyer’s agent 2.5%. So a more accurate and honest ad campaign would be a *3.5% Listing Fee” but that does not look as great to potential sellers as the 1% does.

Most savvy home sellers would prefer to pay a slightly higher fee for a quality agent that will spend more money to market their home then what Redfin will spend. They will also pay more for an agent that has EXPERIENCE! Experience in how to market the home, experience in negotiating and experience in getting things closed smoothly.

In the end, more often than not, it gets back to the old saying “You get what you pay for”. I know personally, If I were going to sell my house, I know MANY agents that I would pay more to sell my home than have Redfin do it because a lower commission.

Remember, it is all about your net proceeds!

Here is a little blurb from a previous post!

 

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…and another!

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Condo of the week…The Elizabeth!

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Check out The Elizabeth here: Elizabeth condos for sale

Have an interest in one of Portland’s stunning penthouse units? To see the new penthouse listing at The Elizabeth, priced at $3,650,000, call Brad today to set up a private viewing of this unique space.

Brad Golik is a condo specialist with LuxuryCondosofPortland.com and Total Property Resources. He can be reached at 503-896-8856 or at pdxluxcondos@gmail.com

Economic News

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Both PPI and CPI came in hotter than market expectations this week, posting up .4% and .5% on the headline prints, respectively. Looking at an annualized basis, PPI (price at the producer level) is up 2.7% on headline, and up 2.2% at the core. CPI (prices at the consumer level) is up 2.1% on headline, and up 1.8% at the core. Overall, some stronger results on inflation, keeping expectations for more acceleration throughout the rest of the year steady on pace. Although the markets still need to see more data ahead for further confirmation, levels in the sectors remain steady in place. Maybe more importantly, they are right in line with the Fed’s 2% inflation mandate, thus leaving them right on track for another rate hike at the March meeting.

Retail Sales for January came in softer than market consensus, posting a .3% loss. If we strip out autos and energy (core), we see a .2% decline. Important to also note that there was a revision to the initial level for December, taking a previously reported +.4% gain down to unchanged from the previous month. The release for January will certainly have its affect, most likely pulling back GDP in Q4 2017 to a lower level.

Housing Starts surged in January, posting up 9.7% to a 1.326mln unit rate. The release is higher from an upwardly revised 1.209mln unit rate back in December. January starts by region show increases of +45.5% in the Northeast, +10.7% in the West, and +9.3% in the South. The only decline came from the Midwest, falling 10.2%. Looking at Building Permits, we also saw a strong level for January, up 7.4% to a 1.396mln unit rate. Permits continue to suggest that the starts rate will continue to drift higher in the coming months.

So, after what has been another wild ride this week, we think it’s safe to say that we are all looking forward to the long 3-day weekend as the markets are closed on Monday! While we received a little bit of relief in Friday’s session that was favorable for the bond market, we are not out of the woods just yet. To really get bond market technicians “comfortable” again that a high yield has been put in place, the 10yr would need to see a close back around ~2.68% or lower, which we know, sounds like a lifetime away from current levels. That close would fundamentally shift the trend back in favor of the Bulls over the short- to medium-term outlook, and would be a very nice move lower in rates. From a technical perspective, we are setting the short-term trading range for the 10yr at ~2.80-2.94%, and those are the extremes you all should be watching. Rally one day, sell-off the next. It’s the pattern that we still need to be prepared for with the amount of volatility that remains in this marketplace. For now, the bounce back to some better rates/pricing to end the week is definitely one to “put a ring on,” taking full advantage of what’s in front of you.

As we look ahead to next week, the calendar is much lighter with the only data highlights being those of the FOMC Minutes and Existing Home Sales, both releasing on Wednesday. We will also have more Treasury supply in the form of 2, 5, and 7yr note auctions starting on Tuesday.

On a different note, we are starting to see more condos being listed on the market. If you are a buyer that has been patiently watching the market, give me a call to go tour some great condos!

 

Brad Golik is a condominium specialist with Total Property Resources, LLC and LuxuryCondosofPortland.com . You can reach him at 503-896-8856 or at pdxluxcondos@gmail.com

 

 

Luxury…at a value!

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Yesterday I listed a condo at KOIN Towers Fountain Plaza. With the “New and Shiny” buildings we have recently seen, like The Cosmopolitan, it’s nice to be able to go back in time a bit and revisit buildings like KOIN Tower. At the end of last year I sold a unit at KOIN/Fountain Plaza on the 27th floor for $1,750,000. It was a large unit with spectacular views. My new listing, just one floor below, and again, it provides some of the best views in the city! This northwest corner unit offers sensational sunset views to the west, amazing Mt. St. Helens and Mt Adams views to the north and Willamette River views to the northwest. This 1950 square foot unit has wonderful open spaces…and those amazing views! The best part of all, at $929,000, you are getting this for under $500 a square foot! Now remember, 26th floor views at The Cosmopolitan went for over $1,100 a square foot! OK, now the KOIN Tower is NOT The Cosmopolitan, but it represents luxury at a good value!

I believe we are at the beginning of a major transition in the KOIN building. Many of the original owners are gone and a newer, more thrifty demographic is buying in. There are not many condo buildings being built right now (The Vista) and I can see moving forward, many buyers recognizing the potential and value in a building like KOIN Tower/Fountain Plaza.

While current owners at the KOIN have not really participated in the run up of prices the last 10 years, buyers today will find a high quality building with unmatched views and will benefit tremendously moving forward. The area around KOIN Tower is also improving with several hotels with new restaurants, and a high- end grocery store. I cannot really think of a better time to buy at KOIN/Fountain Plaza than right now. To set up a time to see unit #2604, give me a call and be ready to be wowed by some awesome views! If you would like to tour this fantastic unit, give me a call today!

Video at:     Aerial KOIN Tower

Brad Golik is a condo specialist at LuxuryCondosofPortland.com and Total Property Resources, LLC. You can contact Brad at 503-896-8856 or at pdxluxcondos@gmail.com

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Lasting designs!

We have not seen many new penthouses come onto the market lately in the Pearl District but we should see a nice one come on by the end of this week and it is in one of my favorite buildings, The Elizabeth. This 15th floor Elizabeth penthouse will be priced at $3,650,000 (so I have heard) and offers 3,443 square feet of living space. If you are in the market for a beautiful penthouse in the heart of the Pearl, give me a call and be one of the first to see this unit!

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I mentioned that The Elizabeth is one of my favorites and the reason behind that is that it is a building with a ton of details and character! John Carroll, the developer, does some of the best designs in the city and is a developer that actually spends the money for the extra touches that set his buildings apart from the others. Recent development in the Pearl, including Hoyt Properties Vista, seem very vanilla in comparison with not much thought about the architectural aesthetics involved. Even now, as Carroll introduces his newest project, The Dianne, touches of quality design can be seen, even on this building that has been built to house those wanting to rent instead of buying.

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Last night as I drove by the Dianne, I noticed that even the lighting on the building gave it a dramatic look that we have not seen in the last several developments in the Pearl. Like buildings before, such as The Gregory and The Elizabeth, you see touches of detail that often get eliminated by most developers that try to squeeze every penny from the development. On the Elizabeth, you notice many details when you walk around the building starting with its trademark entry doors. Then you notice the tremendous amount of the wrought iron designs all around the building that give the Elizabeth its character. These were a tremendous extra cost to the developer that he could have avoided and increased his profits. Instead, this developer choose to make a lasting impact on a great neighborhood that also has much character. For that, I say thank you to developers like John Carroll!

 

Brad Golik is a condominium specialist with Total Property Resources and LuxuryCondosofPortland.com. You can reach him at 503-896-8856 or at pdxluxcondos@gmail.com

1st video at new company!

As many of you know by now, Pearl District Properties has shut it’s doors. I am still in the Pearl District and now at Total Property Resources!

 

Brad Golik is a condominium specialist working in Portland’s Pearl District, Downtown and South Waterfront.