The Portland Condo Blog

Posts tagged “Portland condo specialist

Condo of the week…The Elizabeth!


Check out The Elizabeth here: Elizabeth condos for sale

Have an interest in one of Portland’s stunning penthouse units? To see the new penthouse listing at The Elizabeth, priced at $3,650,000, call Brad today to set up a private viewing of this unique space.

Brad Golik is a condo specialist with and Total Property Resources. He can be reached at 503-896-8856 or at

YES…A deal in this market!!!

In a post I wrote a little while back I mentioned that even in a hot market, where everyone seems to believe that there are no deals in the market, that sometimes deals do come along. Today is one of those days! If you are in the market for a 2 bedroom unit with over 1400 square feet, this is your lucky day! Just a short walk north of the Fields Park in the Pearl District, you will find a wonderful 8 story condominium tower called Pacifica. I have sold many units in this building and know it probably better than any agent in town. Two days ago a unit came on the market priced at $575,000. This 3rd story unit has a spacious layout, 2 and half baths and a very large deck that looks over the Willamette River. The reason I know it is drastically under priced is that two years ago I sold the same unit, two floors up, for $575,000! In this time the market is certainly up more than 10-15%. Taking that into consideration, you would be looking at a price of $610,00– to $632,000. The current price, at $391 a square foot is VERY low to the comps in this building. I sold 4 or 5 units in this building between $418 to $450 a square foot last year! I will be pricing another unit there soon and we were going to be looking at $500 a square foot. This might be a little more difficult now with the agent selling unit #303 so far below market value.

Again, for those who are patient, and work with an agent that knows the condo market, there are good values that do come up in the market. Unit #303 at Pacifica Tower is one of them!


If you are a buyer and looking for a great 2 bedroom unit, there is not another unit under $750,000 in the market right now that I feel beats this one.

If you would like to go view this unit, give me a call today and I will set up a showing! Call me at 503-896-8856

Believe me when I say it is priced high!

Sometime ago, in one of my blog post, I wrote about the fact that I will always deliver my honest opinion. Sometimes that does not make everyone happy. Sometime it might be a seller in a building with an overpriced unit in a building in which I might have made comments about. Others include developers such as those who are selling The Cosmopolitan. As we speak, The Cosmopolitan continues to sell units at prices I have said to be very inflated. I have gotten my fair share of nasty emails for some of my comments and that is ok…because, as I stated earlier, you will ALWAYS get my honest opinion and I will not buckle because of what others ( or their lawyers) have to say.  I believe the reason the sales continue (about 60% sold) over there are simple, a lack of inventory in the market has made people nervous about being able to buy something  so they jump in with both feet. When I work with buyer’s the one thing I will always tell them is to think about the resale of that unit in the future. For those buying at The Cosmopolitan, and are buying there because that is where they want to be and don’t care about the price, or resale. I would say to enjoy your unit and the building. It will be a great place to live! For those that have concerns about resale, especially in a changing market, hear me out! In previous blog post I have made comparisons to the Seattle market because I feel it is the most like ours, except more expensive. Inventory levels in Seattle are even worse than ours currently. For those of you who may have not been onboard with comparisons I have made in the past, let me SHOW you! For comparison sake, I will be comparing to Bellevue Towers. In my opinion, a slightly higher quality building in terms of amenities and views with quality of each being pretty close. Let’s compare: Bellevue Towers vs The Cosmopolitan Cosmopolitan 28th Floor Top Floor at Cosmopolitan Now, for those of you that know The Cosmopolitan will be a nice building with nice amenities, here is what you get at Bellevue Towers. Top Floor Penthouse To me, these comparisons are pretty alarming. If the market turns ever so slightly in a downward trend, it will not be a good situation for owners. The reality of the Bellevue Towers pricing is that it is market pricing… not hype adjusted! And if you need more convincing on the higher end. Compare  the Penthouse at The Cosmopolitan. 3236 Squre Feet , 28th Floor priced at $3,883,000. Now compare it to a PH on the 41st Floor of Bellevue Towers…click here to see what you get! Wow! So let’s review. The penthouse in Portland is smaller (167 sq. ft.) has nice views but not the spectacular views that the Seattle penthouse has and…. it is priced $533,000 MORE! This is why I am concerned! Brad Golik of Pearl District Properties is a condominium specialist in the Pearl District, South Waterfront and Downtown. If you own a Pearl District condominium and would like to know the value of your condo in todays market, get a FREE market valuation at

Professional Realtor?

Professional Realtor?

The other day I was at meeting with many other fellow real estate agents and overheard one of the agents talking to a group of other agents. Here is what she said: “I am so tired of people not considering us as professionals and viewing us 1 step above a car salesman!” I found this to be very interesting and only supported a belief that I have, and that is the fact that many agents are not very professional! As I looked at this person, one thing instantly came to my mind. Here she was at a “professionals” meeting and she was wearing jeans and looking anything but professional, as were about 3/4 of the agents there.. ( Have you ever watched House Hunters on HGTV? Many times you will see the same thing!) The second thing that came to my mind was the fact that I had just taken my car for an oil change at the Cadillac dealership. While there, I noticed the salesman. Every one of them had a suit and tie on!

The point I want to touch on here is if you want to be considered a professional, then act like one. No, wearing a suit does not make you a professional, but it is certainly a step in the right direction. The funny thing about the real estate business is that you have many different types and quality of real estate agents. The true professionals (usually dress everyday like they may meet a potential client that day) make a point to learn the business. They understand contracts, learn strong negotiation skills, have strong marketing skills. In other words, they take the time and make the effort to become a true “Professional”. Last week I went to view a million dollar condo for a client. I was pretty shocked when I showed up to see the listing agent in jeans who was trying to sell a million dollar condo. Again…a suit does not make you a professional but come on people. You want people to consider our profession as professional, start acting like it. You do have cultures within companies like Nike and Intel where it is appropriate to dress more casual, but we are not Nike and Intel.


There are over 8,000 real estate agents in the Portland area. Many more are becoming agents because they think it is an easy profession to make money in. (and they will soon learn how wrong they are.) Many of these agents are part time agents ( though you will NEVER hear that from their mouths!) It is very difficult to be a professional at anything unless you are giving it a majority of your time and you are spending that time to improve your skills.

If you are a seller or a buyer of a new home… hire a professional! If you are looking to buy or sell a condo, I would love the opportunity to interview for the job! If you are in the suburbs and looking for a “Professional” agent, give me a call and I will gladly direct you to a true professional.

Here is my take on professionalism in the real estate business. Professionals are good at what they do and they are worth every penny they charge! The ones who are not, and I believe that is a majority, can cost you plenty in a transaction.

It pays to hire a true professional!

Brad Golik
Portland Condominium Specialist




Welcome 2014!

Portland Condo Sales

2013 was a good year in the Portland condo market! For owners of Portland condominiums, you saw you values come back after a long downturn in the market. For those who bought a new condo in 2013, many of you were able to pick up some very good values and take advantage of the very low rates that we have seen through-out the year. For me it was a very good year as I got to meet some of the most amazing clients that I was so fortunate enough to meet. In any business, when you have the opportunity to meet really good people and include them into your circle of friends, it just doesn’t get any better. So, to all that I was able to work with in 2013… I say Thank You!


And now for some numbers!

December was actually a pretty busy month in the condo market. Sales actually jumped 10% from the previous month as we saw 52 sales in the area that we focus on which includes Downtown, The Pearl District and South Waterfront. For the year, sales jumped 62% from the previous  year. We had 978 sales in the + $200,000 market, over 376 more sales than in 2012!

Leading the way in number of sales once again was Waterfront Pearl which recorded 7 sales in December. To refresh you memory on this project, it was completed at the peak of the market. Instead of selling the units, they went into the rental market. Currently, as leases come due, the units are being sold again. If you have not seen these condos at Waterfront Pearl, it is worth taking a look at as they offer some of the best views in the city! If you would like a tour, give us a call ( 503-896-8856)

As we now see the prices of condos trending upward, many owners will now start to think about selling their unit. If this is the case with you, we encourage you to give us a call as we would love to interview for the job. What makes us different is our total commitment to offering you the best condo marketing available in the city!  Time and time again the National Association of Realtors has discussed how their studies show that better photographs help sell homes at a higher price. At the very minimum, make sure the agent you hire is willing to spend  $100 to $250 on professional photos. If it were me selling a condo for, say $600,000 and  the agent wasn’t  spending $200 on quality real estate photos ( especially knowing that the agent will make somewhere around $15,000 ) This person would NOT be my agent!

As an agent, part of my commission is for the purpose of marketing. I have always believed in spending more on my marketing than typical agents. The reason is simple… you are paying me to market your condo and get it sold!