Upcoming Penthouse listings
A short time ago I wrote about the possibility of a $6 million penthouse listing that might be coming on the market. The owner loves the unit and is waffling a little whether he should sell it or not. As of this time, the owner is still undecided so I will post more as I hear. If you are looking for a full-floor penthouse in this price range, contact me and I can fill you in on the details.
Today I am writing about another penthouse that will be coming on the market soon. I was originally interviewed to list the property but unfortunately, the owners did not like the numbers I explained to them . I will say, I am usually right more often than wrong on pricing a condo and for this unit, I feel my numbers were very accurate as I have sold 7 of the last 14 units in the building. Of more importance, I sold the unit directly below this unit less than a year ago. The floor plans are identical! The one coming to market is a penthouse unit, so you would pick up about 12 inches of ceiling height. The unit I listed sold was for $1.1 million, and sold for over asking price. The $525 per square foot sales price tied a record of another unit in the building I had sold. For the penthouse listing, I told the owners I was going to push for another record price for the building and gave them my number. They were not satisfied with the number and thought the number should be MUCH higher! Their reasoning was not unusual from what I hear from others…they thought their unit was much better than the unit I sold below theirs and they also thought their unit was way better than another unit that sold in the building for $1.35 million.
From an agents (and a buyers) standpoint, the $1.35 million unit had better river and bridge views. In addition, it had 650 square feet more, and it had a third bedroom. Yet the sellers of this penthouse thought theirs was better and the price should correspond to their thinking. Now the owners did have a couple upgrades in this unit that the others did not. Let’s look at these. The TV was hidden behind a mirror and appeared with the touch of a button…kind of cool in a James Bond kind of way. Another upgrade was a white wood-like tile floor that the sellers really liked. The problem here is that I believe that 90% of potential buyers would rip up the tile and replace with something else, so it’s not really an upgrade. So what are the true values of these “upgrades”? The James Bond hidden TV was probably $3,000 to $5,000. Other than these two things, the unit was essentially the same as the unit that I sold below for $1.1 million. What is the extra 12 inches of ceiling height worth to someone? $50,000? So now we have a premium of $55,000. I told the owners I could sell it for around $1,200,000, maybe a little more. That’s an additional 5% over the number of $1,1550,000. It was not enough!
Now, because I don’t have the listing, I would love to find the buyer because I do love the unit and it’s views, (the photo above is views from the unit) but, at the right price for my client! I am not sure what price the listing agent will come out with, but I know it will be high. As your buyers agent, I will fight to get you a good price on this unit. If you are looking for a beautiful penthouse with amazing views, (The above photos are the views from this unit!) this could be the one! But, only at the right price. I will work to negotiate a good price for you and I know this building better than anyone. If we can’t get you that price, walk away!
If you are looking for a great penthouse unit in Portland, give me a call at 503-896-8856
Brad Golik is a luxury condominium specialist at Pearl District Properties and LuxuryCondosofPortland.com. You can reach him at firstname.lastname@example.org or by phone at 503-896-8856.
Today I am listing a beautiful penthouse at Pacifica Tower! Enjoy floor to ceiling windows in this corner unit. One of the best floor plans available at Pacifica Tower. Located in the NW corner of the building, this unit offers panoramic views of the Willamette River, Portland’s West Hills and the twinkling city lights. This home features two very large bedrooms and two decks!
If you are in the market for a condo in this price range, give me a call to set up a private showing of this fantastic penthouse.
Brad Golik is a condominium specialist with Pearl District Properties with a focus on the high end of the market. If you are looking to buy or sell, call Brad at 503-896-8856.
When you decide that you are ready to sell your condominium, one of your biggest decisions should be who you will hire to sell your condo. You do have many options of real estate agents to hire so how do you know how to select the right one? From the very start, you would be very smart to eliminate agents whose major portion of their business are homes out in the suburbs. Why eliminate these agents? It’s simple…they just DO NOT know the condo market well enough. They do not know the intricacies of selling condominiums and they really do not understand the pricing of most units. I cannot tell you how many times I have heard these “Suburban” agents tell me “Well unit #??? Sold for $500 a square foot so that is why we are priced here!” What they just don’t understand is the difference in pricing throughout the building. Was it on the 3rd floor or the 10th floor.? Was it looking south or east to Mt. Hood? Is there potential for a building to go up in front of the unit? Is daylight blocked by another building? These are just some of the many issues that contribute to pricing a unit. You cannot just say that because one unit sold for $425 a sq. ft, that another one will.
This lack of knowledge often leads to units being under-priced, or more often, over-priced. The big problem when agents overprice a unit is that it becomes stale on the market, goes through several price reductions and then in the end, sells for less than what it should have sold for if it were priced right.
To me, the biggest reason not to hire a “Suburban” agent in my opinion, is the lack of consistent marketing everyday to condo buyer’s. As a condo specialist, my marketing is directed 24/7 toward condominium buyers. I am consistently filling my pipeline with potential buyers of condominiums. A suburban agent is in Lake Oswego one day, Beaverton the next marketing to people looking to buy a home, not a condo. I will say this, if you are looking for an agent to sell your $2,000,000 home in Lake Oswego, I should probably not be your first choice. I am not a specialist in that area. I am a specialist with condos! You should strongly consider this when selling your condo!
The other important issue to look at, and I think this is a big one, is how good that agent is at marketing. A good way to check on this is to see how good of a job they do at marketing themselves! If that agent has no true branding, or has sub par pictures on their website…if they have one, or is hard to find, this should tell you something. Most agents will not spend a lot of money on listings and I believe this is a huge mistake! Many, many agents don’t even spend the money for professional photos. Here is something I saw recently that was so funny. (but sad for the owners trying to sell) On a listing, an agent stated that you really need to come by and see the condo because the pictures do not do it justice! Are you kidding me? That is the job of the agent to do beautiful, stunning photos that draw people to come view the condo! This is the very minimum an agent should be doing. See an example of one of my listings here: http://www.PacificaTowerCondo.com
Now you know part of the reasons for hiring a condo specialist, now I want to touch on another point. I have seen many people use the agents that were the on-site agents that sold the building when it was brand new. I advise caution if you are thinking of going this route and here is why… Yes they were very nice when you worked with them before (remember, they were trying to sell you something!) While many on-site agents are in fact, very nice, most of them have limited experience in the resale markets. I mentioned above the importance of spending money on listings to make them stand out. Most of these agents have always spent the developers money to sell units, not their own!
There are many other things I believe to be important that a specialist can offer. If you have any questions, please feel free to give me a call or shoot me an email and I would be happy to sit down and discuss things with you.
Brad Golik is a condominium specialist with Pearl District Properties. You can find him at http://www.LuxuryCondosofPortland.com or by giving him a call at 503-896-8856
In a post I wrote a little while back I mentioned that even in a hot market, where everyone seems to believe that there are no deals in the market, that sometimes deals do come along. Today is one of those days! If you are in the market for a 2 bedroom unit with over 1400 square feet, this is your lucky day! Just a short walk north of the Fields Park in the Pearl District, you will find a wonderful 8 story condominium tower called Pacifica. I have sold many units in this building and know it probably better than any agent in town. Two days ago a unit came on the market priced at $575,000. This 3rd story unit has a spacious layout, 2 and half baths and a very large deck that looks over the Willamette River. The reason I know it is drastically under priced is that two years ago I sold the same unit, two floors up, for $575,000! In this time the market is certainly up more than 10-15%. Taking that into consideration, you would be looking at a price of $610,00– to $632,000. The current price, at $391 a square foot is VERY low to the comps in this building. I sold 4 or 5 units in this building between $418 to $450 a square foot last year! I will be pricing another unit there soon and we were going to be looking at $500 a square foot. This might be a little more difficult now with the agent selling unit #303 so far below market value.
Again, for those who are patient, and work with an agent that knows the condo market, there are good values that do come up in the market. Unit #303 at Pacifica Tower is one of them!
If you are a buyer and looking for a great 2 bedroom unit, there is not another unit under $750,000 in the market right now that I feel beats this one.
If you would like to go view this unit, give me a call today and I will set up a showing! Call me at 503-896-8856
Yesterday after finishing a showing at Atwater Place in South Waterfront, I stopped at the local coffee shop to check emails and have a cup of coffee. While there, I had made a couple calls. Afterward, the lady sitting at the table next to me struck up a conversation with me as she heard me talking real estate. (This happens often as people love to talk real estate!). The first thing she said to me was “Do you know that an agent opened a new real estate office here in South Waterfront?” I said yes, I was well aware of it. She asked me if it makes it hard on me to do business here with this agent doing so much focused marketing at Atwater Place, Meriwether and The John Ross. She also asked me if this agent has an advantage because of the location?
Here was my answer to her questions.
Sometimes location is important (we have always heard location, location location!) In terms of hiring an agent to list your condo in South Waterfront, having that South Waterfront office location is not important. What is important is the number of eyeballs ( more specifically, BUYER’S) that you can get that listing in front of. Here is the big difference. My office, Pearl District Properties, is in the heart of the Pearl District on the most walkable street in the Pearl. Every week we get hundreds of people pulling our listing flyers as they walk by. From New York to the San Francisco Bay area, we speak to buyers that are often in town for a few days looking to purchase a condo. How you ask, does this help seller’s in South Waterfront? These people are here to buy a condo. They have heard about the Pearl District because it is fairly well known across the country. Many of these people begin their search with the idea that they will buy in the Pearl. Many find that it is not the neighborhood for them. In fact, I often suggest to them to expand their search to a few buildings downtown and to South Waterfront, especially to those wanting a quieter neighborhood with a little less hustle and bustle.
To put it simply, if you are a condo owner in South Waterfront that is looking to sell, you will get far greater exposure to actual buyers! In addition, we are also condominium specialist with an office that has been around since 2002. I believe my internet marketing is second to none (which is also hugely important!) PearlDistrictProperties.com is one of the most visited real estate websites in town for condominium buyer’s. In addition, I will feature your listing on one of my many “Search Specific” websites including www.AtwaterPlaceCondominium.com, TheMeriwetherCondominium.com, JohnRossCondominium.com as well as SouthWaterfrontCondominium.com.
With these websites we do a ton of cross marketing from my other 50+ condo websites. After all, someone looking at a quality building on the water, such as PacificaTowerCondo.com, will also click on a link on that website, to one of my South Waterfront websites and look at your listing!
If you are thinking about selling your condo in the near future (or just want to know it’s current value, please go to SouthWaterfrontPrices.com for a FREE valuation.
If you would like to know more about my full condominium listing program, which I believe is the best in the city for the luxury condo market, please give me a call!
Brad Golik is a condominium specialist in Portland, OR.
He is a founding member of Condo10.com and has trained many top luxury agents the art of internet marketing for real estate.
Here is a partial list of condo sales from downtown, Pearl to South Waterfront:
The condo market is still experiencing low inventory levels even as spring arrives. While we are beginning to see more condos come on the market, it is still well below what we normally see in this time of the year. Part of the problem… negative equity is still a problem for many owners, even after the nice appreciation we had in 2013. Please click on the link below for more information!
If you are in the market to buy a condo, call Brad Golik, the Portland condominium specialist!
Recently I was asked by a fellow Realtor why I spend so much money on my listings. My answer was simple… I told her “because they pay me to MARKET their home!”
If you have followed my blog for any length of time, you will know by now that I am a huge believer in doing a great job of marketing. You have also heard me say that “Any agent can sell your condominium… but at what price?” Everyday I see new listings come onto the market where I see that the agent has done a less than professional job of marketing someone’s condominium listing. To me, this is a big frustration as I still do not understand why? Sometimes the sellers choose the agent who helped them purchase their condo, sometimes sellers are referred to an agent (often to agents who rarely sell condos and do very little marketing). You have often heard me say that a real estate agent who does not pay for professional photos on a million dollar listing does not deserve to “Market” a million dollar listing! (Honestly, I feel the same about $250,000 listings as well) Today a new listing came on the market that was priced over $950,000. The listing agent did not use professional photography! I have a buyer that wants to see this particular building and is in this price range. I had to tell my client to disregard the photos and that we should still take a look at the unit. If they were just judging the unit by the bad photos, they may have never looked at this unit!
In past postings on my blog, we have played a game called… guess the $1,000,000 condo! Today we are going to do it again… just to make a point! Below are two links to 2 different condo listings. Although one is on a Windermere site, it is not a Windermere agent ( we do not want to disrespect the agent by posting their name). When you click on these links, do not look at the text, only the photos. Which one has better photos? Which one makes you want to see the listing? Which one looks like a million dollar condo?
Which one looks like a million dollar condo? Well if I’m being honest, neither of them do. Which is really too bad for the one that is because it is a nice unit. As for the $305,000 studio condo, It may not look like a million dollar condo either but we do everything we can to make it look like a million… including professional photos!
If you plan on listing your condo in the future, give Brad Golik a call to see a full marketing program that will be designed just for YOUR condo!
Portland Penthouse Update How are Portland penthouse sales going since the beginning of 2014? There has been some recent activity in penthouse units that have been on the market for sometime now. Last week, the two remaining penthouses at Encore got offers and are now in a Pending status. Unit #1606, priced at $1,850,000 and unit #1604 priced at $1,580,000. These units have been on the market a long time but patience may have paid off for the developer as these two units when sold will still have gotten over $650 a square foot. ( will keep you posted when they do close). In comparison, Unit #805 at Pacifica Tower was finally sold. Originally priced at $1,500,000, the agent then dropped the price $150,000 after only 1 month to $1,350,000. The sale closed last week at $1,228,900 … or only $455 a sq. ft.! This was a massive 18% off of the original list price! This is only slightly higher price per sq. ft. than a couple of the regular units recently sold for at Pacifica! I am not sure why the agents at Pacifica were not able to get something closer to the numbers the two penthouses at Encore got. Sure, Pacifica is not in the Pearl, but $200 a sq. ft. difference is HUGE for VERY comparable penthouse units! Other penthouses that are still on the market vary from the very attractive unit #901 at Waterfront Pearl which offers over 3,100 sq. ft and priced at $1,850,000 to the grossly overpriced penthouse unit #1601 at The Civic. The Civic unit, with only 2102 sq. ft, and located in what is not the best location is priced at $1,450,000. In my opinion, this unit is at least $200,000 high…maybe more. And the recent sale of the unit at Pacifica, with fantastic water and bridge views… and 2700 sq. ft and selling at only $455 a sq. ft. is going to kill any hopes of the owners getting anywhere near it’s list price of $1,450,000! If you are in the market for a Portland penthouse or other Portland luxury condominium, please give us a call and we will set a tour for you to view Portland’s finest condominiums! Give me a call today at 503-896-8856.
We all know that the Portland condo market has picked up and is doing well. How about the upper end condo market. Currently in Portland, there are eight penthouse condos for sale in the price area of $1,000,000 and higher. From a penthouse at Pacifica Tower priced at $950,000 to the “still on the market” penthouse at the Envoy priced at $2,495,000. In addition to the penthouses on the market, there also a couple lower floor units in the +$1,000,000 market such as a 13th floor unit at The Henry priced at $1,475,000 and a very steeply priced 10th floor condo at The Casey priced at $1,999,000. I say steeply priced because at nearly $2,000,000, I expect to be looking over nearby buildings…not looking into them. If I were going to spend $2,000,000 for a luxury condo, I think your dollars could be more wisely spent on unit #901 at Waterfront Pearl. This unit offers a spacious 3185 square feet with 3 bedrooms and a large extra room that could be an ideal theatre room, something you don’t often get with condo living. In addition, you are almost sitting on top of the Willamette River so views are pretty amazing!
In the last couple weeks, a penthouse unit at The Gregory was listed at $1,999,500 and sold in under a week. Yes, there are buyers out looking in this price range! When buying a penthouse condo in Portland, make sure that you are working with an agent that knows the market. If you are looking for a beautiful Portland penthouse condo, like the penthouse that just came on the market yesterday at The Meriwether, call me today and we can begin the process of not only finding you a great penthouse, but also negotiate you the very best price. When you work with me not only will you get a great tour of all the available penthouse condos, you will also get good advice as to the history of each unit and why they may have been on the market for so long or why one may sell quickly when others will not.
I am in the condo market everyday. I work hard to know the pricing in this market. This is something you will not have if you are selecting one of the luxury agents in Lake Oswego for example! And when it comes to selling one of Portland’s luxury condominiums, nobody offers a better condo marketing program in the + $500,000 condo market!
As the buyer of a condo, you want your purchase to be the very best possible deal that you can get. More often than not, going in with a super low ball offer is not the best suggestion. In a recent transaction I had, in which I was the listing agent, the condo sat on the market for some time as the seller just did not want to drop their price. After awhile, the rising market did catch up with our price and not only did we finally get an offer, we got 3 in the same weekend. For an example, we will use fictitious numbers.
The condo was listed for $575,000. The first offer came in at $510,000. This was a ridicules number based on recent comps available to us. We sat on the offer with no real intention of giving a counter offer as it was just not a serious offer. We told this to the other agent and just as we did, we got another offer that came in at $550,000. We told the first agent that his buyer needed to step up with a serious offer if interested. He came back with an offer also at $550,000. In these situations, we often go back to the buyers and let them know we had identical offers and if they wanted the home then they needed to put their best foot forward. As this was taking place, a third offer came in. As it played out, the second offer that came in at $550,000 came back with an offer of $557,000. This was very close to the number where the sellers were willing to sell at. The final offer that came in made their offer at $559,000. The first offer that came in…the one that was originally the $510,000 offer came in at $560,000, the highest of the three.
After reviewing the offers, my sellers choose to go with the offer of $559,000. Mostly, they did not want to deal with the person that gave them such a low offer originally, even though they came in at the highest price. In the end, my buyers choose the middle offer because they thought the buyers were nice people, they were expecting a new child and they had fantastic credit!…and the guy that offered them $510,000 originally, made them mad!
A lesson to learn: If you are going to give somebody a lowball offer, make sure you understand the possible consequences. Also, know your numbers! If you are going to make any low offers, make sure you have comps in your hand that justify a low offer! The comps can at times provide an upside potential for you the buyer if you can buy it right! That happens when a buyer is prepared by knowing the comps or if there is a situation involved that forces a sale at a low price.
When looking to buy a new condo, it pays to work with a specialist that knows the market! In my next blog posting we will discuss if there still any deals in the Portland condo market. Hint: Yes!
As we begin to head into the holidays, real estate sales typically begin to drop off. Does this mean it’s a bad time to try and sell a home or a condominium. Absolutely not! While the traffic numbers will drop off substantially, the quality of the buyers that are out looking is generally much better. In other words, the buyers that are out looking during the holidays tend to be more serious. If you are currently thinking about putting your home on the market, here are a few important things to think about. First, always, always, always make sure that your agent will make your place shine! In other words, that agent will make it stand out over the other hundreds of homes or condos in the market. How do you do that? First, and we have talked about this MANY times, get great photos. Don’t go out and hire an agent that will use a point and shoot camera. The agent is getting paid good money to “Market” the home. They need to spend the money to do it right!
Next, make sure that the agent you hire has a proactive marketing plan! In other words, skip the “Put it in the MLS and wait” agent and hire someone that will be proactive in their marketing. I believe when you market a home, you need to sell it twice. Once to the general public and second, to the agents that will help you get it sold. Here is an example of what not to do. Awhile back a penthouse came on the market and was listed by an agent that, in my opinion, does not know how to market a listing. In a years time I have never received a postcard or an email about this listing… and I SPECIALIZE with Portland condos and condo buyers. You would think I would be one of the agents she sends out info to on a monthly basis… but not one thing so far?
When times get slow, agents need to step up the marketing even more. You cannot just sit and wait for a buyer to come along. You need to have a proactive agent that is aggressive in getting your home in front of the right buyers and that in turn will increase your odds of selling your condo during the slow times.
Please visit our newest listing at www.PacificaTowerCondo.com
Can you guess the penthouse?
Which of these units looks more luxurious to you? Which one would you like to live in? Most important, which one would you be willing to spend about $1,000,000 more for?
The photos below are both taken from units at Pacifica Tower, just north of the Pearl District. On my blog, you have often heard me preach about the importance of good photos to sell real estate for top dollar. You have also probably heard me talk a lot about the wow factor. In looking at the 2 sets of photos below, does one set give a sense of “WOW” over the other? Does one set of photos make you want to see the unit in person?
If the unit you picked is the unit with more color with twilight shots, You picked the unit that is priced about 1/3 of the price of the other one. Unit 503 at Pacifica Tower just came on the market on Friday priced at $575,000. This 2 bedroom, 2.5 bath unit also comes with 2 parking spots…which is very rare in this price point. Even better yet, these parking spots are not tandem and they are also two of the best spots in the building! You can see more great photos of this unit at www.PacificaTowerCondo.com .
What about the other one? While the pictures don’t do it justice at all, this Portland penthouse has some of the best views in all of downtown! Stunning sunrise views of the Freemont Bridge that take your breath away are what you will get when you own this beautiful Pacifica Tower penthouse! With plenty of space, and wide open living, the views are what steal the show here…. Makes you wonder why you don’t see more of those views in the pictures? If you would like to schedule a time to see this fantastic penthouse, Brad Golik will gladly represent you as the buyers agent on this unique Portland penthouse. Give him a call at 503-896-8856
Metropolitan penthouse is on the market!
Today, 2 new Portland penthouses came on the market! The first is a penthouse at The Waterfront Pearl. The second is a beautiful penthouse at The Metropolitan! Two very different units…and 2 very different prices! First, the penthouse at Waterfront Pearl. This is the second penthouse at Waterfront Pearl to come on the market recently. The other one was unit 1001A that came on the market in January and is listed at $1,049,000. The new listing is penthouse #1002 priced at $1,099,000 and features 1703 square feet of living space. Between the two listings it really comes down to the views. 1001A has river views mostly to the East and North. Unit 1002 has a little more panoramic river views looking Northeast, East, South and then city views toward the Southwest. If you are in the market for a penthouse condo, I would suggest adding them both to your “must see” list.
The other penthouse that is now on the market is unit PH3, one of the penthouse condominiums at The Metropolitan. PH3 at the Metropolitan is an exceptional penthouse property, in fact, I would list it in my top 2 of luxury condos on the market right now…. The other is the penthouse at The Westerly that we had written earlier about. PH3 offers sensational city views and is located in the heart of the Pearl District. Enjoy all that the Pearl District has to offer while living at the top of the world… at least this is what it feels like as you tower over surrounding buildings and enjoy the panoramic views.
This penthouse unit is very spacious with 3245 square feet, 4 bedrooms, 3 and a half baths. The floor plan is very open and livable. The finishes are some of the best in the city. The only downside, if you even consider this a downside, is that it comes with only 2 parking spaces. If you are a big car buff/ collector, you may be more excited by the 4 parking spaces offered by the penthouse at The Westerly. If you like elegant living in a spectacular building in the middle of everything that the Pearl District has to offer, the penthouse at The Metropolitan is calling your name!
If you would like to tour the above mentioned Portland penthouse condominiums, call Brad Golik at 503-896-8856. Brad is a condominium specialist at Windermere and owner of http://www.LuxuryCondosofPortland.com
** The Penthouse #1115 at The Edge in the Pearl District just reduced the price $50,000… now listed at $979,00 **
** The Penthouse #802 at Pacifica has sold. After several price reductions from it’s original pricing, it sold for $700,000**
** The Penthouse #708 at Bridgeport is now Pending after 255 days on market. After it’s second substantial price reduction (this time $50,000) it went pending at the listing price of $799,00, down $100,000 from it’s original listing! Stay tuned for final sales price**
We encourage you to work with us, someone who is “In” the condo markets everyday!
Economics 101: Supply and Demand
How’s the Portland condominium market? If you are waiting for lower prices in the condo market… that train has left the station! A year ago would have been the best time to purchase. But, like picking the bottom in any market, timing is difficult. Let’s look at where we are now and where I think we are going… again, these are my opinions only but they are based on the research of many others.
Like many parts of the country, we are now in a situation of low inventory and buyer demand has picked up tremendously. Again, getting back to the basics of supply and demand. When you have limited inventory being chased by multiple buyers in the marketplace, prices will go up and they have already started! Will we see the huge appreciation of past years? I don’t believe so. I believe we will see steady, healthy growth moving forward. National levels are expected to see growth of 3-5% a year for the next several years. I believe Portland will be just slightly higher in the 5-7% range.
What’s happening in our markets. For Portland’s condo markets, same thing… no inventory! Why is this? Well, I think it is a couple of things. Many people are still underwater on their condo and waiting for a little appreciation before they can sell. With no inventory this is what will happen. Prices will begin to start going up and as they do, more condo owners will be able to sell. The other issue in the condo market that I am seeing is that the rental market has been so strong and rentals are at a premium, thus keeping more condos out of the market place.
With that said, many condo owners live in buildings where there is a 30% rental cap… and guess what? They are all at the cap! In fact, some buildings like Streetcar Lofts have a long waiting list (Streetcar has 21 people on the waiting list!). These are the owners who are waiting for some appreciation so that they can sell, because they can’t rent their condo.
If you are a condo owner who is thinking about selling, give us a call and we will be happy to do a market analysis for you to see where you might be and to see what other units like yours are selling for. We have put together what we believe is the best condo marketing program in the city and we would love to share this with you. It is remarkable how much mediocrity we live with when it comes to selecting an agent to help sell your condo. If you want top dollar for you condo, average should not be acceptable, you deserve more for your hard earned money…and this is something we truly believe!
The Waterfront Pearl in Portland’s Pearl District is truly a gem sitting on the shores of the Willamette River. In recent years, the Waterfront Peal has gone through a few changes. Originally designed to sell as luxury condos, The Waterfront Pearl was a victim of the times and did not go as planned by the developers. For the last several years the Waterfront Pearl units have been in the luxury rental market. Now, as the market is improving, the Waterfront Pearl is going back to selling condominiums! It will start in the South building as the management group will need to reach FHA guidelines for financing. Currently, Waterfront Pearl is Non Warrantable. What this means is that a non warrantable condo cannot be sold to Fannie Mae or Freddie Mac. What does this mean to a buyer? Currently there are only two lenders who will finance on this project, Premier Mortgage Resources and CalCon Mutual. They will require 15-20% down and they will be higher rates than you would normally receive. Cash buyers will have no problems, in fact, this is what the majority of recent sales have been.
I for one am glad to see this project come back to life as it is a really nice building in an awesome location within the Pearl District. Other than Pacifica Tower just north of this project, this building offers stunning water views that other Pearl district properties just don’t have. Watch the sunrise behind Mt. Hood with a nice cup of coffee. Relax on your deck and watch the boats go by! I recently wrote about a penthouse unit at the Waterfront Pearl that came on the market. This unit is still available for those of you who may have an interest in a top floor condo with sensational views. If a peaceful setting is what you are searching for… welcome to Waterfront Pearl!
To view units in this building or other condominiums in the Pearl District, South Waterfront or Downtown call Brad Golik at 503-896-8856
Once again, condo sales are up over the previous months sales. September sales for the downtown, Pearl District and South Waterfront areas were at 61 sales for the month, nearly an 11% gain for the month! Leading the way once again for total sales for the month was Atwater Place, representing 10% of total sales. The lower end of the market was very active this month with 67% of sales being sold for under $400,000. We saw only 2 condos sold this month in the $1,000,000 and up price range. One was a townhome in The Pearl and the other a condo in Uptown.
Are you looking to buy a condo or loft?
If you have been watching our blog, you probably saw the post about the accuracy of websites. If you want to find the most accurate search results, you will be best served if you stick to using a brokerage website. As an advertiser on Trulia, I get a majority of calls from this website from people looking to buy something that is no longer active. Remember, on Trulia and Zillow that 37% of the condos shown on these websites are not even on the market any longer!
The best path to take is to work with someone who specializes in the condo and loft markets. I will not only send you listings that are active, but I can also point out to you, homes that I feel may be undervalued and not stay on the market very long.
Do you know someone that is thinking about selling their condominium or loft?
If you do, please let them know about us and our unique marketing program. We truly believe we have the best condo marketing program in town and we would love to sit down and share with them what makes us different!
A new waterfront listing has just hit the market! This 1 Bedroom, 1 Bath unit has views that will take your breath away.
To see this beautiful Portland waterfront condo go to www.PacificaTowerCondo.com or go on a video tour:
August was a very good month in the Portland condo and loft market with sales up 34% over July sales. Once again leading the pack was Encore in the Pearl District and Atwater Place in South Waterfront, both with 5 sales for the month. Two of the Atwater Place sales were resale units. The most remarkable thing about the 55 sales for the month was that only 2 of these sales were bank owned properties and just one was a short sale! With that said, there are currently 24 condos and lofts in the Pearl, Downtown and South Waterfront areas that are in a short sale pending status.
Buyers continue to find decent deals in the Portland condo market. An example of this can be found in the recent sale of unit at City Lofts. After being way overpriced at $1,100,000, and being on the market well in excess of 400 days, buyers were able to pick up this 2,456 sq. ft. unit for $760,000, more than 30% off its original list price. This shows us two things: 1)There are good buys to be had in the market and… 2) Sellers, don’t overprice your unit when you go to sell it. It will end up costing you more money in the long run!
At LuxuryCondosofPortland.com we are excited about the market! If you are in the market for a new Portland condominium, give us a call and we will get you out to see everything that Portland has to offer. If you are thinking about selling your condo or loft, again we encourage you to work with a condominium specialist. We don’t believe that an agent can’t just flip on a switch and become an expert in marketing to condo buyers overnight! We have worked hard to create a marketing program that targets serious condo buyers everyday. And, like marketing for any product, the more exposure it gets, the better your chances of getting a higher price!
Condo and loft sales for the Portland area from The Pearl District down to South Waterfront decreased slightly over last month with 41 sales in the +$200,000 market. In July we were expecting more closed sales as there were over 90 that were in a pending status last month. Delays in short sale and bank owned closings are most likely the reason we did not see more. In the upper end market, last month there were no sales in the $1,000,000+ market, this month we had 4!
Leading the way in condo sales for the month of July was Encore with 6 sales priced from $305,000 to $1,234,500. August should be another good month for Encore Condominiums as they currently have 8 units in a Pending status. Following Encore in number of sales for the month is Atwater Place in South Waterfront with 3 sales and Marshall Wells Lofts also with 3 sales in the month of July.
The sales of $1,000,000+ condos this month took place at The Casey, The Metropolitan, Encore and the townhomes on Riverscape near Pacifica Tower. 21% of sales this month were in the $750,000 and up market
If you are looking to buy a condo or loft in the near future we suggest using a condo specialist!
If you have plans on selling your Portland condo or loft or know someone who is, we feel our condo and loft marketing program is second to none and we would like to sit down with you and show you our program. After all, condo buyers are smarter than ever and you can no longer afford to have an agent who will just put your condo in the MLS and wait!
For the last several years we have heard from so called experts that we have hit a bottom in the housing market. Those who made that call a couple years ago were very wrong. But today, I think we are very close! While very much like the stock market, it is very difficult to call a bottom. All the signs are starting to point to a true bottom and leading indicators to me are the decreasing inventory and the reappearance of…multiple offers!
A recent story in the Wall Street Journal stated that “Economists aren’t always right, but on this at least they agree: A new Wall Street Journal survey of forecasters found 44 believe the housing market has reached its bottom; only three don’t.
I personally don’t always have the most faith in economist, in fact, I used to say that you could switch all the economist with all weatherman and no one would know the difference! Times have changed…weathermen now have doppler radar!
Condo and loft sales for the Portland area from The Pearl District down to South Waterfront continues to move along nicely. With 43 sales in the +$200,000 market we are pretty much staying steady with where we have been on the monthly totals the last few months. July could be very different though as we currently have 90 properties in a Pending status for this area of the condo and loft market.
Lower end condos outpaced the high end this month with no closings over the $1,000,000 mark. The low end of the market certainly looks as though we have hit bottom with newer listings in some areas getting multiple offers. Part of the reason for this seems to be the low inventory we are seeing which is somewhat unusual for this time of year. One possible reason for this low inventory seems to be that more people are renting out their condos instead of putting them on the market…somewhat of a catch 22 here. The rental market is hot and monthly rentals have gone up. Now with inventory low, sellers are able to push their price a little as choices for buyers are limited. Not a bad time for owners to sell with current inventory under 4 months!
Are you thinking about selling and would like to know what your condo or loft is worth?
Give us a call today and we will also share with you what we feel is the best condo marketing program in the city!
To quote just about every lawyer I know… “It depends!”
The reason I say it depends is that it depends on who helped you with the purchase of your condo. Was this agent a condo specialist?
If not, I would recommend using a condo specialist. The agent you used in the past may be a very good agent that did a decent job in assisting you with you purchase. (and by the way…I always recommend working with a specialist when you are looking to make a purchase!) The difference really comes down to knowledge and marketing. An agent that spends his time specializing in a specific niche, like condos, will usually have a much better understanding of pricing. After all, this agent looks at every new condo that comes on the market everyday and will develop a pretty good understanding of what is priced correctly and what is not. An agent that does not specialize with condos maybe evaluating prices of homes in Lake Oswego one day and then Forest Heights the following week.
As an agent that specializes with condos, I take great offence to the agents who believe that is ok to put a condo into the MLS and wait. Now don’t get me wrong, any agent can sell a condo…but at what price? As someone who specializes condos, my marketing is geared towards condo buyers EVERYDAY! I believe that for an agent to get top dollar for his seller, they need to do substantial marketing… especially when it may be a difficult listing. I believe that the key to marketing anything is to get your product more exposure and make it STAND OUT…the more people that see it will increase the odds of getting a better price. Also a key factor in marketing anything is to “target” the right buyers for that product. An agent that spends their time trying to find home buyers everyday is not marketing and looking for condo buyers on a daily basis. This is what we do!
Our approach is very different than most agents but it is an approach that is effective. At LuxuryCondosofPortland.com, the use of our websites generates over 2,000 visitors a month, and the majority of those are searching for…. you guessed it, condos!
The next topic we will cover: Now that you have decided that it is smart to go with a condominium specialist, which one should you choose to list your condo?
Many condo sellers will want to push the pricing on their condo or loft when they go to sell it… many times even when their Realtor advises against it. What often happens is that the seller will usually end up chasing the market down! A case in point, a beautiful Jeffrey Lamb http://www.jlambstudio.com/ designed condo, one of my favorites, at Park Place in Portland finally went Pending after 440 days on the market. This fantastic condo was originally priced at $1,195,000. The listed price when it went pending was $997,000. So the best case scenario…it sells at list price. Even then it will have sold for more than -16% from it original list price.* While it may appear that the sellers were getting $198,000 less than they were hoping for, let’s look at the real numbers. If the sellers would have priced it closer to market value at the time, maybe $100,000 to $150,000 less, it would have had a very good chance of selling in 3- 6 months somewhere in the $1,050,000 range, instead, it will sell for (again best case scenario…$997,000) The sellers would have made about $50,000 more than what will be the reality. What is often overlooked though is the cost of carry! The sellers had this condo at Park Place on the market for over 15 months. Now let’s say they put a couple hundred thousand down when they made their original purchase. This would have given them a monthly mortgage payment in the $5,000 a month range. The HOA fees were about $705 a month and taxes were about $850. So the actual cost to carry for the 15 months was about $98,000. Had they sold in a 6 month scenario like mentioned above, their cost to carry would have only been $40,000. In the end they could have netted an additional $110,000 or more than what will actually happen.
( ***This unit actually sold for $945,000 or -21% off of it’s original list price)
So what does all of this mean?
As a real estate agent, my job is to try to sell your condo for the highest possible price and do it in a reasonable time period. Time and time again we see sellers trying to “test” the market with an overpriced listing and having it come back to hurt them in the long run. Here are a couple of thoughts to think about when selling.
Lead the Market… don’t chase it! The end result, unlike the above example, it will result in a quicker sale saving you on mortgage payments, HOA fees and taxes. Also, a home that is priced correctly will attract more serious buyers who are ready to pull the trigger and make a full price offer for fear of losing a “decent” value.
Increased Response… When agents see a new listing come onto the market that is priced correctly, they will make special efforts to tell their buyers about the unit. The end result will be more showings with qualified buyers.
Less Inconvenience… Let’s be honest here. Nobody enjoys having strangers walking through their home. In addition, it takes much time and energy to keep your home in “Show” condition as well as constantly having to make arrangements to leave for showings.
Great Internet Marketing… Do NOT underestimate the importance of this one fact. 93% of buyers begin their search on the internet. Work with an agent that is a condo specialist and most important, one that has strong internet exposure! If you own a mid to high-rise condo in Portland and plan to sell, do some research. Think like a buyer and search on Bing and Google and do searches like serious buyers do. Search for “The Casey Portland” , “Encore condo HOA fees” , “Atwater Place amenities“. What do you see show up on these searches? What you will see is a couple us agents who specialize with condos. This is where you want YOUR LISTING to show up …right? What you won’t find are agents that are usually selling homes in Beaverton or Lake Oswego!
Bottom line… if you are selling your condo or loft, work with someone who has marketing that is targeted to condo buyers EVERYDAY!
I believe that marketing is the most important thing when selling your condo. But remember, on overpriced condo can easily have you selling your condo for far less down the road than if you would have had it priced correctly from the beginning!