An agent that “Knows” your Portland high-rise building!
As a real estate agent, it always hurts to be interviewed for a listing and not get it. Today that happened to me on a condo that I know I could have done a great job of marketing on. The reason I did not get the listing over the other agent is that the seller was told by the other agent that because he had a few recent transactions in the sellers building, he knew the building better! It was certainly disappointing to hear that I did not get the listing for this reason. This is not the first time I have heard this from a seller as there are many agents that live in many of the high rise condos throughout Portland. In fact there are several agents living in the building mentioned above and those agents “Know” the building much more than the other agent does. The point I want to make here is that when selling a condo, knowing the building is NOT going to get the condo sold… good marketing will! I often tell sellers to search the internet like buyer’s do and see if those agents that “know” the building, show up anywhere? So if that agent says he knows the Atwater really well, search like a buyer would on that building. Go to Bing and search for “Atwater Place condominiums”, go to Google and search “Atwater Place amenities and HOA fees”. One thing I can tell you for certain is that those agents that say they know the building don’t show up on these searches…anywhere! Who does show up? Well, my websites show up on almost all of these searches. You will also find a couple of other agents that specialize with condos that show up on a regular basis as well.
The difference with my marketing is that my “Search Specific” websites show up and these are websites where I will be featuring YOUR listing and it shows up… and stands out in front of the buyer’s, which I call serious buyers that are searching for the above keywords we mentioned above. In my opinion, If I where a seller, I would much rather hire an agent that knows how to market the building and the condo, not someone that “knows” the building!