Should you list your condo with the same agent that helped you buy it?
The answer is …
Probably not! Why not you may ask? The reason is simple. Most real estate agents may sell 1-3 condos a year. No matter how good these agents may be, their marketing is just not geared towards condo buyers. Now we all know that every agent on the planet will tell you they will “Market” your home on the internet. Being on the internet and being marketed on the internet are two totally different things. If you are looking to sell your condo and want to find out who would be the right agent to list your condo…here is something to think about. Think like a buyer! If you are thinking like a buyer does, it will lead you down the path that a typical buyer would go down. That is a path to exposure! To me, this is the most important aspect of listing your condo. Now don’t get me wrong, it is extremely important to work with an agent…like me, who is strong with negotiations. But exposure is hugely important! And when I say exposure, it doesn’t just mean getting many buyers to look at your condo or loft. It also means that the exposure is GOOD exposure! This is why you will hear me talk about the importance of good photographs. 1st impressions are EVERYTHING!!! If you attract a lot of buyers to your listing and they are not excited about seeing the property you have listed, you as an agent have failed and you won’t get a second opportunity. Those buyers are long on their way to go visit the condo that really stood out to them. If you have followed my blog for any length of time you have probably heard me say over and over that “Any agent can sell your condo…but at what price?” Why would you not select an agent that gives your condo or loft the best opportunity to be seen by the most serious buyer’s in the best of ways? In getting back to whether you should have the agent that helped you buy your condo be the one that list it… ask yourself this. Does this agent have marketing that is directed towards condo, loft and townhomes everyday.
Remember, it doesn’t cost you anything more to work with a specialist who gives you way more marketing for your dollar… but hire the wrong agent and it can cost you plenty!