Selling Portland Condos… in the slow months!
As we begin to head into the holidays, real estate sales typically begin to drop off. Does this mean it’s a bad time to try and sell a home or a condominium. Absolutely not! While the traffic numbers will drop off substantially, the quality of the buyers that are out looking is generally much better. In other words, the buyers that are out looking during the holidays tend to be more serious. If you are currently thinking about putting your home on the market, here are a few important things to think about. First, always, always, always make sure that your agent will make your place shine! In other words, that agent will make it stand out over the other hundreds of homes or condos in the market. How do you do that? First, and we have talked about this MANY times, get great photos. Don’t go out and hire an agent that will use a point and shoot camera. The agent is getting paid good money to “Market” the home. They need to spend the money to do it right!
Next, make sure that the agent you hire has a proactive marketing plan! In other words, skip the “Put it in the MLS and wait” agent and hire someone that will be proactive in their marketing. I believe when you market a home, you need to sell it twice. Once to the general public and second, to the agents that will help you get it sold. Here is an example of what not to do. Awhile back a penthouse came on the market and was listed by an agent that, in my opinion, does not know how to market a listing. In a years time I have never received a postcard or an email about this listing… and I SPECIALIZE with Portland condos and condo buyers. You would think I would be one of the agents she sends out info to on a monthly basis… but not one thing so far?
When times get slow, agents need to step up the marketing even more. You cannot just sit and wait for a buyer to come along. You need to have a proactive agent that is aggressive in getting your home in front of the right buyers and that in turn will increase your odds of selling your condo during the slow times.
Please visit our newest listing at www.PacificaTowerCondo.com