The Portland Condo Blog

Good real estate photos are critical!

Today, like every day, I get notified of any new Portland condominiums that come on the market. As a condo specialist, I feel it is important to know every condo on the market and when it comes on the market to check to see if it priced right. Today I was once again surprised to see a +$1,000,000 condo at  Eliot Tower come on the market where the listing agent did not use professional photos! OK, so I was not surprised. Why? Because I see it all the time. This got me thinking about how many condo listings in the +$1,000,000 range actually get put on the market without good, quality photos. In my research, I  had my assistant go back and review the condos that were sold over the last year, and the current pendings and active listings. Altogether, there were 54 condos of which 29 were sold. Of these 54, 26 DID NOT have good quality photos! To me this is astonishing. How can a real estate agent take a million dollar listing and not  use a professional photographer?  Really? On a transaction where the listing agent may make $25,000 or more and they can’t spend a couple hundred dollars to do the best job for their client. To me, I believe these agents are not deserving of such listings. Many times, the listing agent was the same one that helped them originally purchase the condo.

I am a big believer in good marketing to do the best job for my clients and it all starts with great photos! Good marketing tries to create the “Wow” factor, something that gets people to really want to see a property.  If that agent can’t spend a few bucks to do a good job with the photos, how do you think that the rest of the marketing will be? Will they spend money to make sure it is being seen in the best light in the most likely places like the internet in a way that inspires people to go see it?

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When selling your home or condo, you have a choice. A choice to select a typical real estate agent or a real estate professional. What is the difference? A professional takes the time to be better. A professional goes above and beyond what is expected.  (A professional uses professional photography)  Many people select an agent that may have been referred to them. Is this the right person to help you? It may or may not be. If you are selling a condo and this person usually sells homes in Lake Oswego, they are probably not the right agent for you even if they were referred to you. Often I see condo owners use the person that helped them purchase their condo. Is this the right person to use for selling your condo? It depends. Does this agent focus on marketing to the condo market and potential condo buyers everyday? Usually not. There are only a handful of  condo specialist that I consider to be real professionals. I have said it before… a typical real estate agent cannot flip on a switch and become an expert at marketing to condo buyers overnight. It just doesn’t work this way.

If you are selling your Portland condominium and would like additional information on our marketing program, please give us a call. If you are a buyer and have some general questions such as “What are the prices of condos in the Pearl District” give us a call and we would be happy to sit down and show you how we might be able to help you.

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